Rihanna has called out Snapchat over an advert that made light of the domestic abuse she suffered at the hands of former partner – and fellow singer – Chris Brown in 2009.
The popular social media platform featured an advert for a game called “Would You Rather?”, showing the two singers, and asking Snapchat users whether they would rather “slap Rihanna” or “punch Chris Brown”?
“I’d love to call it ignorance but I know you ain’t that dumb!,” Rihanna wrote in a statement, posted to her Instagram Stories.
You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!
“This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet ….you let us down! Shame on you,” the singer wrote.
In 2009, Brown was convicted after he hit, choked and bit Rihanna, and tried to push her out of a car. He eventually pleaded guilty to felony assault and received five years of probation.
A spokesperson for Snapchat apologised, adding that the ad had been removed from the platform as soon as they became aware of it.
“This advertisement is disgusting and never should have appeared on our service,” the spokesperson said. “We made the terrible mistake of allowing it through our review process.”
Snapchat came under fire for the ad from users, and shares plummeted – with some media pundits claiming the mistake had wiped almost $1bn (£720m) off the value of Snapchat’s parent company, Snap Inc.